Marketing Strategy

All the instructions are in the screen shots.
you dont need to worry about the departmental meeting with the other students.

These are some recommended readings from the professor:

https://www.marketingweek.com/plastic-waste-brand-opportunity/
https://www.marketingweek.com/coca-cola-joins-growing-list-brands-fight-plastic-waste/
https://www.marketingweek.com/evian-plastic-waste/
https://www.marketingweek.com/how-marketing-reduced-plastic-bag-use-while-creating-a-desirable-product/