Marketing Strategy for your own company.
- The strategy: Why did you choose the strategy you did? Consider including a brief discussion of alternatives that were considered and discarded
- The offering: Provide details on the features and benefits of the offering, as well as price options.
- The communication plan: How will the offering be launched? What will the ongoing communication strategies be? This section is likely to be fairly broad and will require collaboration with communication partners such as your firm’s advertising agency.
- Distribution: How will the offering be sold? Who will sell it? Who will ship it? Who will service it?
