What is your opinion of Ms. Georgiadis job performance as CEO of Mattel? What problems was she facing during her short tenure?
Conduct a Five Forces Analysis of the Toy Industry. What is your overall conclusion regarding the collective strength of the five competitive forces?
Evaluate Mattels internal strengths and competitive deficiencies (SWOT Analysis). What are Mattels strengths, weaknesses, opportunities, and threats?
What is Mattels competitive strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit with the competitive approach that Mattel is taking?
What is Mattels global strategy?
What are the main strategic issues faced by Mattel and CEO Kreiz as of April 2018?
Review the offensive strategies discussed in Chapter 6. Of these offensive strategies, which, if any, would you recommend for Mattel?
Review the defensive strategies discussed in Chapter 6. Which, if any, would you recommend for Mattel?
What recommendations would you make to Mattels new CEO, Ynon Kreiz
