MBA 6275- BRAND STRATEGY

Select a company – DELL Computers. Must be 2-3 pagesSummarize the company’s marketing mix based on one or several of the following elements crucial to marketing management as discussed in chapters 1 2 and 15 of your Marketing Managementtext:Product and branding strategies (appropriate service strategy if the company has a consumer orientation).Pricing strategies.Supply chain strategies (how they place the product in the market).Integrated marketing communications.Promotional strategy.For the company you have selected provide an explanation for the following:The company’s presence in domestic and international markets.The company’s vision and execution of strategy that set its direction.The company’s plans for growing and servicing its customer base.