Apple Product
- State how the mission statement provides guidance for the companys organizational activities.
- Evaluate the companys mission statement per each of the four questions posed in the Hull article as well as your assigned readings for the week.
- Rate the company according to the 5 star rating system used in the Fortune 500 list, stating how many stars would you rate the mission statement. Explain your rationale.
- Rewrite the mission statement so that it better addresses the four questions and forms a complete mission statement.
Here are four essential questions your companys mission statement must answer:
- What do we do?
- How do we do it?
- Whom do we do it for?
- What value are we bringing?
