The outbreak of coronavirus in US, as well as anywhere in the world has dramatically changed our life and work recently. Each of us is working so hard to adapt to the life disrupted by this virus. It is even harder for firms and brands to survive from such global disaster. Many brands tried different approaches to communicate with their customers, provide services, rearrange their logistic operations, and maintain their connections with the customers during the tough period. Please (1) choose one brand to discuss its current marketing strategies, and then (2) apply what you have learned from consumer perceptions and attitude development to discuss why they made those changes and how that might affect their customers. You might use the following structure in your assignment
Your name:
Brand investigated in this home assignment:
Information you have search in preparing this assignment:
The major marketing strategies changes of the chosen brand:
Apply knowledge learned from consumer perceptions and attitude development to discuss why they make such changes, and how these changes might affect their customers.
