Using the case study paper your wrote in Topic 5, create an executive summary presentation of the paper (5-7 slides, exclusive of the title and reference slides) with appropriate speaker notes that could be delivered to a C-suite executive in a corporation in less than 4 minutes. Consider the feedback from the instructor on the case study paper you completed in Topic 5. Include the following in your presentation:
- A summary of the business issue emphasizing the marketing concerns.
- An overview of at least two viable potential resolutions and the supporting research and marketing theory analyses. (Reinforces C.2.3: Recommend the application of newly developed or revised theories to specific business opportunities and challenges.)
- An overview of the ethical implications of each option and the extent to which these ethical implications are influenced by the mission, vision, and core values of Purple Cloud. (Reinforces C.2.2: Recognize that values and ethics are fundamental to business success and sustainability.)
- Your recommended solution, rationale, and influence on the long-term marketing strategy of Purple Cloud. (Reinforces C.2.3: Recommend the application of newly developed or revised theories to specific business opportunities and challenges and C. 2.5: Validate and advance business practice through the appropriate application of business theory.)
