Assignment Details
Data Analysis
Remembering an advertisement is great, but does the viewer connect that with the brand name? Recall is an important aspect of purchase intention.
Note: Remember that the discussion takes place over 2 weeks, and your weekly posts must be made in the specified week to earn credit.
You assignment is to measure how well a nationally branded product is doing with regard to consumer recall. You will complete a study of your choice. Select a branded product (target product) that is not geared toward a specific gender market. Complete the following:
- State the product and brand
- Create a 3-question survey that includes the following:
- A gender question
- A recall question
- A Likert Scale question on recall
- Survey 5 males and 5 females
- Enter the results of your survey into Excel, and upload the spreadsheet as an attachment to your Unit 4 Discussion Board post.
- If you are engaging in research, be sure to cite the source(s) in APA format.
Completing a survey is part of a process that includes analyzing the results and applying them to the situation.
- This week, your post should sum up your findings and conclusions from Week 1.
