module 05

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Module 05 Content

  1. For your Final Visual Analysis Paper, review the feedback and grading on your Week 4 Thesis and Outline submission. Apply the feedback comments in your written analysis paper. This paper needs to be at least six pages in length using APA formatting; this length does not include images or the APA title/reference pages.

    APA_Paper_Template_07232019 (3).docx

    Be sure to substantiate your analysis ideas with quotes and information from at least four academic sources.

    These four academic sources may include any of the following:

    • Robin Landas etextbook,
    • Additional readings located under each module, and/or articles you find in our LLS for additional help finding research articles click  to set an appointment.
    • In your final paper, remember to consider the effects the visual elements have on the viewers:
    1. Sensory Response  When analyzing the viewers sensory response to a particular visual, it is important to consider the visual elements that attract the eyes. Close your eyes when considering a visual. When you open your eyes, what are the first visual elements that you see? When analyzing a viewers Sensory Response, you may consider analyzing at least two of the following effects:
    2. Colors
    3. Lines
    4. Shapes
    5. Balance
    6. Contrast
    7. Perceptual Response  When analyzing a viewers perception of visuals, it is important to consider the audience. Consider who is or is not attracted to this type of visual communication. When analyzing a viewers Perceptual Response, consider at least two of the following effects:
    8. Target audience specifics (age, profession, gender, financial status, etc.)
    9. Cultural familiarity elements (ethnicity, religious preference, social groups, etc)
    10. Cognitive visuals (viewers memories, experiences, values, beliefs, etc.)
    11. Technical Response  When analyzing a viewers response to certain visuals, we need to consider the technical visual aspects that may affect perception. Describe how visuals affect the interpretation of the intended media communication message. Address specific technological elements that impact perception. When analyzing the Technical Response, consider the Laws of Perceptual Organization (similarity, proximity, continuity, common fate, etc), and at least two of the following types of visuals:
    12. Drop-down menus
    13. Hover-over highlighting
    14. Animations
    15. Quality of visuals
    16. Emotional Response  When analyzing a viewers Emotional Response, it is important to consider the targeted audience preferences and emotional intelligence. Discuss what the viewer might want to see and what type of visual presentation will set the tone for that response. When analyzing the Emotional Response, consider the effects of at least two of the following types of visuals:
    17. Mood setting colors
    18. Mood setting lighting
    19. Persuasive images
    20. Positioning of search or purchase buttons
    21. Social media icons and share options
    22. Ethical Response – When analyzing a viewers Ethical Response, it is important to consider the targeted audience values and beliefs. Identify any negative messages about certain ideas, groups, or cultures. Describe and pinpoint images that may be inappropriate for a variety of viewers. Keep in mind that your website can be accessed by all ages and groups. When analyzing the Ethical Response, consider at least two of the following types of visuals:
    23. Visual stereotypes
    24. Limitations in diversity
    25. Inappropriate images for all audiences
    26. Digital alterations
    27. False representation or advertising
    28. Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates.