Module 4 – SLPGLOBAL MARKET STRATEGIESAssignment Overview
International Franchising
We looked at exporting as a way to enter a foreign market. Buying a company is another option, but for this assignment, you will look at franchising as entry strategies for international markets.
Session Long Project 4 Resources
Entry Strategies: Modes of Entry (2020)The Five Stages of Going Global (2020)Opportunities in International Business (2020)Top Global Franchises Ranking (2021)International Franchise Association
SLP Assignment
Presentation
Over the last three modules, you have learned about international business and developed skills that will serve you now and in the future. It is time to put those abilities to work. You will present a franchise opportunity to an investor.
Select a franchise and a market outside of the United States. Research the process, cost, chosen market, and market from the type of business.
THE PITCH IN WRITING
Write a 250- to 350-word document sharing the following:
- A brief description of the franchise including initial costs
- Target Country Market and Rationale
- Market for the type of business
- Why this project would be a good investment
3 to 3½-MINUTE VIDEO
You can talk about the same content that is written, but do not read it. Impromptu speaking has a different impact than reading from a screen.
