Objectives:

Discuss how the process of SEO can impact the distribution and strategic positioning of online content and entertainment products
Utilize concepts behind proper keyword selection

Instructions:

Start by reviewing Chapter 9 (Search Engine Optimization) of your text, eMarketing: the Essential Guide to Marketing in a Digital World by Rob Stokes. The goal of this assignment is to demonstrate your understanding of the importance of SEO and effective keyword strategies.

Deliverables:

For this discussion, you will submit an initial post and respond to a classmates post.

Initial Post (80%) – DUE WEDNESDAY

1. Using the research and content management skills discussed in week 1, nd a news article that highlights a current event within the eld of digital marketing or the entertainment industry and post a link to the article on the discussion board. Explain the signicance of the article in a few paragraphs.

2. List three long tail phrases that one could use to search for this article when utilizing a search engine. Why did you choose these long tail phrases?

3. Explain what the publisher of this article can do to make the article more search friendly. Or, what has this publisher done to make this article search friendly? What SEO techniques did the author apply to the article?

Response Post (20%) – DUE SUNDAY

1. Using the keyword research tools provided during week 1 (similarweb.com, spyfu.com, semrush.com, espionage.com (free account required), etc.), respond to a classmates post with three additional suggestions for long tail phrases that could be used to search for the article online.

2. Using one of the above-mentioned research sites, conduct research for the news site (domain where article originated) used by a classmate. Look at and describe the sites trac volumes, paid search & organic search (SEO) eorts, online advertising, trac sources, etc. What tool did you use? What other benets do you see this tool providing you in the future?