COMPANY : Second cup Cafe (CANADA) Need Help on Last Two Points
QUESTION :
Report on company background and research findings- 20% of course grade due by midnight 25
Mar:
Introduction of the company and product. Where it originates from, business activities, date of establishment, structure and size, brief description of products/ services.
Clearly identified business goals (group can make reasonable assumptions about the business goals) and research objectives. Relate the research objectives with the business goals of the company.
Identify and define the current target market for the companys products.
Competitor analysis – identifying the major competitors in the market.
What are the competitors doing in terms of product/ service, pricing, promotion, and distribution that makes them a competitive force in the market? (
Competitors SWOT analysis (maximum 2 major competitors).
Customer survey with minimum sample size of 20 respondents (and possibly Focus group discussions) with current and prospective customers of the products/services identifying their needs and wants.
Analysis of product positioning through the customer survey.
Identify potential new products/ services for the company. (Sharath)
Identify potential new customer segments for your market offering. (Sharath)
