Objectives: Demonstrate understanding of basic management functions and decision making as it relates to your business idea. Apply Chapter 6 readings to conduct a SWOT analysis of your business ide


Objectives: 

Demonstrate understanding of basic management functions and decision making as it relates to your business idea.  

Apply Chapter 6 readings to conduct a SWOT analysis of your business idea as it stands today. 

The content for this week’s observation builds upon previous assignments:

  • Your readings of Chapters 4, 5,& 6.
  • Your responses to WO 1, WO 4
  • Your responses on Concept Card about your business/products/services

 Writing Prompt

Use the Weekly Observation document to prepare an essay. Your LivePlan executive summary will require a minimum of five milestones.  Use the SWOT analysis of your company to prepare five milestones.   Attach your paper.

Paragraph 1: Introduction of business idea that address the SWOT analysis in paragraphs 2 – 4. 

Paragraph 2. Business / Idea Strengths

Paragraph 3: Business/ Idea Weaknesses

Paragraph 4: Threats to business/idea

Paragraph 5 : Re-iterate your introduction & conclude by prioritizing the managerial decisions(s) you need to make.  Write the managerial decisions as milestones to address the SWOT analysis you prepared in paragraphs 2-4.  For example if lack of marketing plan is a weakness, then the managerial decision would be to  identify competent business coaches to assist with the marketing plan.