Choose any company that you have admired as a consumer and discuss what you believe to be their competitive strategy using the features of the 5 generic strategies presented in your Thompson (2020) text.
What generic strategy is the company using and why? Provide support for your choice of generic strategy from an external scholarly/peer reviewed source and from our week’s coursework (Thompson text).
Additionally, choose a rival company and describe what generic strategy they are using.
What other strategy might the company you selected use to improve their competitive sustainability? Explain why?
NOTE: Make sure you choose a company that has not been selected by one of your classmates.
Your initial response to the discussion question should be 250-300 words. You must have at least one course (our text) and one non-course scholarly/peer reviewed source in your initial posting. Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.
Please respond to at least two peers on different days of the week, in approximately 150-200 words. Within your response posts, use one of the Value Drivers from Fig 5.3 in our text to note how your peers company creates a differentiation advantage. Incorporate a minimum of one scholarly source with each of your response postings. It may be our text or an outside scholarly source to support your initial post.
