You need to imagine an original product that comes from your inspiration .This capstone assignment will require the development of an original productNote that the majority of new products are spin-offs of existent ones — line or brand extensions — hence your idea need not be groundbreaking … although of course, such ideas are also welcome!
1. Cover slide: product name
2. Introduction: product name, description in terms of key attributes (what product is) and benefits (what product DOES for the consumer);
3.Product Strategy: Branding, including packaging, labeling, incorporation of existent names (e.g., family branding, co-branding, etc.);
4.Promotion Strategy: media habits of target audience; proposed promotional campaign in terms of communication goals; message theme and execution methods
