Outcome Assessed
- Critically analyses the role of business in Australia and globally
- evalluate management strategies in response to changes in internal and external influences
- discuss the social and ethical responsibilities of management
- analyses business functions and processes in large and gloabl businesses
- explains management strategies and their impact on businesses
- evaluates the effectiveness of management in the performance of businesses
- plans and conducts investigations into contemporary business issues
- organises and evaluates information for actual and hypothetical business situations
- communicates business information, issues, and concepts in approriate formats
Task Description
Aim: The aim of this research task is for you to investigate a large business/businesses and present three answers in abusiness report format (maximum length of 3 pages for each question) You can use the same business/businesses for all three questions
Task
Question 1-Business Report 1Marketing: InfluencesCritically evaluate the impact of consumer laws and ethical behaviour on the marketing of goods and/or services in large business/es.
and
Question 2-Business report 2
Marketing: ProcessesEvaluate the importance of the marketing processes for a large business.
and
Question 3-business report 3Marketing: StrategiesEvaluate the effectiveness of marketing strategies implemented by large businesses.
Marking Criteria
You will be assessed on how well you:
- Critically evaluate the influences on marketing for large business/es
- Evaluate the improtance of the marketing process for large business/es
- evaluate the effectiveness of marketing strategies of large business/es
- communicate using inromation from a large business/es
- present a well written and organised answer in the form of abusiness report, using appropriate business terminology and concepts
