Overview
In this course scenario, you are working as a business analyst at ABC Beauty, a global health and beauty company. For an upcoming town hall with the company CEO, Ms. Ann Hernandez, all business analysts are asked to draft a consulting report. The intent of this report is to understand the organizational structure and management style of one global company drawn from a list, to analyze its CSR success stories, and to apply its best practices to ABC Beauty, the company where you work. To begin, select a company from the List of Companies document. Next, visit the webpage links provided for the company and identify the various functional areas in the company and its approach to CSR. You may also conduct research of your chosen company using the Wall Street Journal resource located in the module Resources, or the SNHU MBA Library Guide.
Prompt
Your task is to draft a consulting report to your CEO. Your report should include the following information:
- Define and differentiate the various functional areas, departments, or business units of your chosen company.
- Analyze how these functional areas, departments, or business units work together to achieve strategic and operational goals. For example, consider their product design or customer service achievements. (a) What sets your chosen company apart from it’s competitors? (b) What CSR strategies of your chosen company can be applied to the ABC beauty company that you currently work for in this scenario? The shortlisted reports will be shared with your CEO. Clear communication is an important facet of management, so please check your proposal for correct spelling and grammar.
Guidelines for Submission
In a Word document, use double-spacing, 12-point Times New Roman font, and one-inch margins. This consulting report should be 2 pages in length and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.
