WEEK 1
CHOOSE AN ORGANIZATION
A. SELECT AN ORGANIZATION TO STUDY
B. PERFORM A SWOTT ANALYSIS TO IDENTIFY THE TRENDS AFFECTING THE INDUSTRY.
C. CREATE A MISSION STATEMENT FOR THE ORGANIZATION
For the Week 1 paper, complete the following tasks:
- *****Summarize key details about your organization. What does it do? Who are its customers, clients, prospects, or constituents? For convenience in this class, we will call them customers.
- *****Perform a SWOTT analysis, placing particular emphasis on long-term trends affecting your organization and what your competitors are doing.
- *****Analyze the organizations mission statement. Does it address the following core components?
- –Customerswho do we serve?
- –Product/servicewhat do we provide?
- –Marketwho/where are our customers?
- –Core competencieshow do we provide or deliver our product/service? What gives us a competitive advantage?
- — Measurabilityhow do we know when we are successful?
- *****Defend a new/revised mission statement. It should be a succinct statement of what the organization is, what it does, and who its customers are. Be sure to support why your revisions are an improvement to the current mission statement.
APA format 3-4 pgs length
