Use book Consumer behavior building marketing strategy 13th edition
By David l mothersbaugh
Del Hawkins
Evaluate an online crowdsourcing site. Examples include Dell’s Ideastorm and Starbucks.
Write a 750- to 1,050-word paper in which you review a crowdsourcing site. Name the site. Address the following:
- Explain what crowdsourcing is.
- How has the organization leading the crowdsourcing utilized consumers to help build its organization?
- How does this option of crowdsourcing influence marketing strategy?
- What is the impact of mobile and social media campaigns on marketing strategy for this organization?
Cite specific examples of these different marketing campaigns in use.
Format your paper consistent with APA guidelines. Include references.
Submit your assignment.
