Week 6 Assignment – Customers, Value Proposition, and Competition Brief
Overview
The market research you conducted should now guide you in the next phase of creating your marketing plan. You are ready to paint a customer profile, state the service value proposition, and assess the competitive environment. You will use the information from this activity in your upcoming marketing presentation.
Preparation
- Review your market research and consider the following questions:
- Customer Profile: What are the important characteristics of your target market?
- Value Proposition: What are the features, benefits, or differentiation of your client’s services?
- Competition: Who is serving the community with similar or complimentary services?
Note: In this learning activity you will create an informal brief that is well-organized and clearly presented; however, it does not need to adhere to strict formatting requirements. Use Strayer Writing Standards if you require guidance, but it is not required.
Instructions
Create a three-page brief that will contribute information to the marketing plan presentation that you will create in the next assignment. Do the following:
- Describe your client’s service, its features, its benefits, and what makes it different.
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- services?
- Competition: Who is serving the community with similar or complimentary services?
- Describe your client’s service, its features, its benefits, and what makes it different.
- Describe the target market and customer profile.
- Demographics, income, education, location, etc.
- Assess the competitive environment including:
- The competitors and services within your defined competitive area.
- Pricing informationif you have this information available; pricing information is not required for this project.
Note: In this learning activity you will create an informal brief that is well-organized and clearly presented; however, it does not need to adhere to strict formatting requirements. Use Strayer Writing Standards if you require guidance, but it is not required.
Instructions
Create a three-page brief that will contribute information to the marketing plan presentation that you will create in the next assignment. Do the following:
