Assignment Content
- Select one of the following case studies to read and do research on from The Practice of Public Relations:
- Race Relations with that Soy Latte? (p. 127)
- Uber Success Brings PR Problems (p. 206)
- Ethical Hammer Falls on Daddy Huxtable (p. 241)
- Up Your Bucket for a Wonderful Cause (p. 517)
- The Rise and Fall of Queen Martha (p. 662)
- Write a 700- to 1,050-word paper, and respond to the questions at the end of your selected case study to form the basis for your response.
- What went well regarding the PR response to the situation?
- What might you have recommended to improve the response?
- Cite PR concepts from your text, University Library readings, or other sources to support the points you are making.
- Include two references with your paper.
Format your paper consistent with APA guidelines.
Submit your assignment.
Resources
- The Practice of Public Relations: Ch. 3, 56, 13, and 17
