7-8-page APA formatted paper on a business problem about Marketing Analysis that requires data mining, why the problem is interesting, the general approach you plan to take, what kind of data you plan to use, and finally how you plan to get the data. You should describe your problem, approach, dataset, data analysis, evaluation, discussion, references, and so on, in sufficient detail, and you need to show supporting evidence in tables and/or figures. You need to provide captions for all tables and figures. Your paper should include an abstract and a conclusion and a reference page with 3-5 references.
The following sections should be outlined as Headers in the paper.
Introduction
Background
Discussion
Conclusion
References
