Resubmit Parts 1 and 2 with any edits you’ve done since and add the sections below so you are submitting Parts 1-3 together.
- Channel Mix
- Channel Management
- Integrated Marketing Communications
SectionDescription
Channel Mix
Create a channel distribution plan to effectively reach customers in the host market. Items to consider in your discussion include the following.
- Exporting
- Retailing
- Intermediaries
Channel Management
Analyze the factors influencing materials handling, inventory location, inventory control, order processing, and modes of transportation available in the host market. Items to consider in your discussion include the following.
- Materials handling
- Inventory location and control
- Order processing
- Transportation alternatives
- Supply chain management
Integrated Marketing Communications
Evaluate how the executional frameworks for advertising programs are adapted to international marketing, and create an IMC plan for the host country. Items to consider for your plan include the following.
- Push versus pull strategy
- Advertising, including traditional, alternative, and culturally based
- Consumer and trade promotions
- Public relations
2 pages for part 3
