STARBUCKS
Complete strategic marketing plan for your selected business which is Starbucks from wk2 . The data analysis part of the plan is about analyzing the marketing data that are available, including internal, secondary, primary, and customer relationship management (CRM) data. You will also need to identify sources for each type of data.
Under each area include 3-6 elements:
Internal Data
Secondary Data
Primary Data
Customer Relationship Management
Please do not duplicate sources, as you should provide at least 3 different ones for each area.
