Please respond to the post below with at least 250 words 2 in text citations and 2 references.
The advent of global organizational networking has given rise to new forms of innovation, which play a crucial role in determining the survival and success of organizations. As a result of advanced globalization and growing global competition, the organizational landscape is undergoing significant changes. (Story et. al, 2015).The global value chain is a network of organizations that connect individuals in the global economy, centered around a specific commodity or product. (Armando et. al, 2016). External environmental factors influence firms’ decision-making process when it comes to global networking (Boso et. al, 2013). Establishing a strategic alliance is a highly efficient method for a business to enter a secondary market or evaluate a partnership with another business. Identifying the appropriate ally entails locating a company that not only shares a common mission and vision, but also aligns with the core values of the companies involved. (Leonard, 2018). One advantage of a strategic alliance is the potential to identify potential buyers for your product in different locations. However, a disadvantage of such an alliance is that products and services may not align well with different cultural contexts on a global level (Emma, 2018).
Armando, E., Azevedo, A. C., Fischmann, A. A., & Pereira, C. C. (2016). Business strategy and upgrading in global value chains: a multiple case study in Information Technology firms ofBrazilianorigin. RAIRevistaDeAdministraçãoEInovação, 1339-47.doi:10.1016/j.rai.2016.01.002Boso, N., Story, V. M., Cadogan, J. W., Micevski, M., & Kadić-Maglajlić, S. (2013). Firm innovativeness and export performance: Environmental, networking, and structuralcontingencies. Journal of International Marketing, 21(4), 62-87.Emma, Linda. (2018, June 27). Pros & Cons of a Global Marketing Strategy. Small Business -Chron.com. Retrieved from http://smallbusiness.chron.com/pros-cons-global-marketing-strategy-40456.htmlLeonard, Kimberlee. (2018, June 29). Examples of Successful Strategic Alliances. SmallBusiness – Chron.com. Retrieved from http://smallbusiness.chron.com/examples-successful-strategic-alliances-13859.htmlStory, V. M., Boso, N., & Cadogan, J. W. (2015). The Form of Relationship between Firm-Level Product Innovativeness and New Product Performance in Developed and EmergingMarkets. Journal of Product Innovation Management, 32(1), 45-64.
