Please use the Brand Apple.
Are you exceptionally loyal to any one brand? If so, what is it, and why are you so loyal? Trust seems to be the most significant factor when successfully building loyalty and community. How can a company build trust, and what is the best approach (incorporating concepts from marketing and psychology)? What is the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are more likely to be loyal to companies and others are not? Why or why not?
The deliverable length is a minimum of 3 body pages.
Response to include 4 or more references
