Overview
To quickly recap, as the director of strategic planning, you are creating a new strategic planning proposal to help the company explore at least one new growth opportunity and increase its revenue or market share in the industry.
As you continue creating your proposal, in this assignment you will analyze your companys external business environment and explain its influence on revenue or market share.
Prompt
Perform an external environment analysis of your company to identify the companys competitive environment and find an opportunity the company can utilize to grow its revenue or market share in the industry. Use resources such as the company website, which will have pertinent information including its most recent sustainability report, and other relevant sources to help complete this presentation.
Create a Microsoft PowerPoint presentation to show the results of your analysis. Use both on-screen text and speaker notes to convey your information effectively. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the slides, and include more detailed explanations where needed in your speaker notes.
Specifically, you must address the following rubric criteria:
Competitors (slide 1): Identify at least two of your companys top competitors and explain how they compete with your company.
Competitive advantages (slides 27): Evaluate your companys competitive advantages.
Summarize the unique skill sets, products, location, and values of your company.
Use Porters five forces to analyze your companys competitiveness and growth potential in its industry. Assign a rating to your company for each of Porters five forces as very high (VH), high (H), low (L), or very low (VL). Justify your ratings.
Area of opportunity (slides 89): Identify one area of opportunity that will help your company increase its revenue or market share over the next five years. Explain how this opportunity can lead to an increase in revenue or market share.
Guidelines for Submission
Create a PowerPoint presentation with 912 slides. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
