PRIVATE LABEL STRATEGY AT AMAZON: CONFLICT BETWEEN ETHICS, SELLER RELATIONSHIPS, AND PROFITABILITY
Assignment Questions:
Q.1. Why companies like Amazon are interested in private labels?
Q.2. Please see Exhibit 3 showing the top 10 performing private label brands of Amazon. AmazonBasics, Amazon Collection, and Amazon Essentials together contribute 70% of the total sales by Amazon private label brands. What explains this?
(create a figure that could explain why Amazon Basics, Amazon Collection, and Amazon Essentials do better than other private-label brands of Amazon.)
Q.3. What are the challenges associated with private labels for retailers like Amazon?
(group the challenges into different buckets and put them into a nice table.)
2 pages, Calibiri 11 font, 1inch margin, single space.
