This week we covered the topic of Fashion Retailing & Distribution. Now it’s time to select review two of your favorite fashion retailers and their strategies.
Please name the two retailers you are selected and discuss the following items:
- What category does each fit into? What are the characteristics of the category of retailers that you named?
- Does the retailer engage in omnichannel distribution? If so, why? If not, why not?
- What are the customer touchpoints that these fashion retailers use to connect with their customers?
- Why does this retailer appeal to you? What are they doing right to appeal to their customers? What could they be doing better?
Please Note:
- Be sure to follow the rubric guidelines; you should create one substantive initial response to the the discussion prompt.
- Please be sure to post your own thoughts. If you do utilize research or quote from your research, you do need to properly cite that material, in APA format.
- You must also respond to at least two of your peers with substantive comments. (Please be sure to address and sign all posts.)
- Please remember to return to your original post to respond to replies that you may receive from the Professor or your peers.
