Purpose:
This assignment is intended to help you learn to do the following:
a. Identify a products position in an industrys life cycle.
b. Understand the changes in the marketing mix as products move through the life cycle.
c. Develop strategies appropriate to a products lifecycle position.
Action Items:
A. Read or review the instructional resources listed in Module 4 Reading and Preparation. https://sway.office.com/aUCNGykR46-5q3Y0?ref=Link&loc=play
B. Respond to the following prompt: Healthcare most likely would be categorized as being in the mature stage of its product life cycle. Furthermore, it is probably in the stable stage. As a medical professional entering the industry in this phase of maturity, how will you operate under the Marketing Concept?
C. Your post should include the following:
a. Product’s position in an industry’s life cycle
b. Changes in the marketing mix as products move through the life cycle
c. Strategies appropriate to a product’s life cycle position
Review the Rubric (attached)
