Course Learning Outcomes: Marks: 151. Demonstrate a solid understanding of the potential of entrepreneur in today’s competitive business world. (Lo 1.2)2. Demonstrate ability to think independently and systematically on developing a viable business model (Lo 1.3 & 3.7)3. Understand the place of small business in history and explore the strengths and weaknesses of small business. (Lo 1.1).4. Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the marketplace. (Lo 1.8, 4.3 & 4.5).5. Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).BUSINESS PLANProject yourself as an entrepreneur of a small-scale business in Saudi Arabia.

Assignment Objectives & Requirements:

1. Ownersa. Your Business Name, Address, EMail 2. General Business Description (300 500 words)A. What business will you be in? What will you do?Mission StatementCompany goals and objectivesB. Business Philosophya. What is important to you in your business? To whom will you market your product? Describe your Industry: Is it a growth industry? What long term or Short-term changes do you foresee in the industry? How will your company take advantage of it? Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture? Legal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability corporation (LLC)? Why have you selected this form?3. Products and Services (300 500 words)a. Describe in depth your products or services. (Technical specifications)b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.4. Marketing Plan (300 500 words)a. Market Research- Why?b. Market Research- How? Primary or Secondary Data?c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the allimportant sales projection.Facts about your industry What is the total size of your market? Current demand in target market. Trends in target marketgrowth trends, trends in consumer preferences, and trends in product development. Growth potential and opportunity for a business of your size. What barriers to entry do you face in entering this market with your new company? How will you overcome the barriers? How could the change in technology, change in government regulations, change in the economy, change in your industry, affect your organization.Product Describe the most important features. What is special about it? Describe the benefits. That is, what will the product do for the customer?Customer Identify your targeted customers, their demographicsCompetition What products and companies will compete with you? How will your products or services compare with the competition?Strategy Outline a marketing Strategy.Promotion How will you promote your Product? What will be your promotional budget?Method of setting pricesCompare your prices with those of the competitors. Are they higher, lower, the same? Why? How important is price as a competitive factor? Do your intended customers really make their purchase decisions mostly on price? What will be your customer service and credit policies?Distribution ChannelsHow do you sell your products or services?Legal Environment Licensing and bonding requirements Health, workplace, or environmental regulations Special regulations covering your industry or profession Insurance coverage Trademarks, copyrights, or patents (pending, existing, or purchasedPersonnelNumber of employees Type of labor (skilled, unskilled, and professional) Where and how will you find the right employees? Quality of existing staff Pay structure Training methods and requirements Who does which tasks? For certain functions, will you use contract workers in addition to employees?Inventory What kind of inventory will you keep: raw materials, supplies, finished goods? Average value in stock (i.e., what is your inventory investment)? Rate of turnover and how this compares to the industry averages? Seasonal buildups? Leadtime for ordering?Suppliers:Identify key suppliers. Credit and delivery policies 5. Financial Plan (300 500 words)The financial plan consists of a 12month profit and loss projection, a cashflow projection, a projected balance sheet, and a breakeven calculation. Together they constitute a reasonable estimate of your company’s financial future.6. Conclusion (300 400 words)

Assignment Submission

There will be three submissions for this assignment as the following: Submission Week
Due   Date
Point   covered
WordCount
Marks First Submission
Week 7
1,2, &3
1. 0-502.300-5003.300-500
5 Second Submission
Week 11
4
4. 300-500
5 Third Submission
Week 13
5 & 6
5.300-5006. 300-500
5 Instructors assessment based on the sincere   effort and participation in the followings: Class    Blackboard Discussion   Board Wiki Blogs

10 TOTAL MARKS