Text: Introduction to Public Relations Strategies and Tactics-updated 11th edition
Dennis L Wilcox/Glen Cameron/Bryan Reber
ISBN 9780134003559 or 9780205960644
This Is the book used for this assignment ^
Page 24 and if its ebook its Page 63.
A. Read the case and provide a brief summary:
Explanation of the current situation-background, customer or market, product
Describe the goal/issue or problem/opportunity
Current public relations response to date
Ethical implications, if there are any.
B. Respond to writing prompt:
List strategies that Tom Jones can use to change consumer perceptions about beef jerky.
Refer back to this statement in the case…..Your public relations firm is hired to:
increase awareness of Tom Jones’ products through sponsoring an event that would appeal to a “work hard and play hard” audience
provide samples at such an event to showcase the brand’s health snack message
generate local print, online, and broadcast coverage.
There is no budget for advertising.
So for example, for #1. describe an event that Tom Jones’ products could sponsor to reach the desired audience.
Use your creative energy to propose strategies that will help Tom Jones Beef Jerky reposition their brand with the desired audience.
C. Define these organizational functions. How are they different?
1. Advertising
2. Marketing
3. Public Relations
