Use book Consumer behavior building marketing strategy 13th edition
By David l mothersbaugh
Del I Hawkins Im
Respond to the following in a minimum of 175 words:
- In todays world, many people use the Internet, smartphones, and social media. Thinking of something you purchased recently, explain how you used the internet, your phone, and/or social media to get information about that product.
- Knowing your own consumer behavior in terms of this product, make at least two suggestions to this brand that you feel would improve their marketing strategy for this product in terms of their use of the internet, mobile phones and/or social media.
