For your first assignment, you will be conducting a laddering interview to create a Hierarchical Value Map (HVM). I provide conceptual background for the laddering interview technique, in-depth instructions, and the evaluation rubric for your assignment in class. The attachments below are necessary to read for this assignment:
Laddering Assignment Overview Download Laddering Assignment Overview: provides step-by step instructions for your assignment and explains the components that will be used to evaluate your submission.
Reynolds & Gutman (1988) Download Reynolds & Gutman (1988): explains how to actually conduct a laddering interview and is required reading for this assignment.
