Readings & Materials

After visiting these articles and resources on careers, please share any excerpts you may have found useful below.

Careers in Marketing Professions (Links to an external site.)  http://wwmr.us/support/MarketingCareers.pdf
Here’s a brief take on where marketing and marketers may find themselves in the days and decades to come.

How to Effectively Market Yourself : howtomarketing.us/macias3.htm
If you’re to be an effective promoter, one of the most important products to promote is yourself. Mark Macias details how to use your very best public relations skills at networking events for your own good.

Best Job Interview Tips :  howtomarketing.us/vanhook7.htm
From the Mailbag: “I’m trying to schedule interviews with larger agencies in my home city. Do you have any tips for my first ‘real world’ job interview?” Sure thing, right here.

Professional Readings and Links:

<> Career Development Links: http://ucla.wwmr.us/jobs.htm (Links to an external site.)
<> Additional Reference Resources: http://course.wwmr.us/resources.htm (Links to an external site.)
<> Course Readings: http://course.wwmr.us/readings.htm (Links to an external site.)
<> Market Research Tools: http://course.wwmr.us/researchtools.htm (Links to an external site.)
<> Course Reference Books: http://course.wwmr.us/references.htm

Marketing Plan Resources:

Marketing Strategy Overview : course.wwmr.us/readings/strategy.htm

Write a Simple Marketing Plan : course.wwmr.us/readings/simpleplan.htm