Amberton University
MKT6230 International Marketing
Reflection Paper Instructions and Rubric
The reflection assignment is a seven (10)-page paper based knowledge gained in the course. One topic is selected by the
student from the following topics: Cultural Environments of Global Markets, Global Market Opportunities, and Global Market
Strategies. The topic is then illustrated using a current event article from a credible trade source (i.e. Wall Stree Journal, etc.).
Then, the student will connect the relevance of the topic area selected to a minimum of eight (8) scholarly peer-reviewed
journal sources. The paper should follow a simple format including: Introduction, Topic Definition, Event Description, Analysis
of Sources (compare and contrast viewpoints from journals), and Opinion (last paragraph – what do you think…). The body of
the paper needs to be at least 7 full pages in length (not including title page and reference page). The written work must
strictly follow APA format and exhibit critical thinking commensurate with undergraduate higher education. Grading rubric
below:
Criteria Level 1 Unacceptable = 5 points Level 2 Acceptable = 15 points Level 3 Excellent = 20 points
Clarity and
Completeness
Topic, purpose, or issue is clearly
stated or supported.
Points: ________________
Topic is vaguely stated and minimally
supported with data/evidence. Paper met
length requirement but ambiguous.
Points: ________________
Clearly states purpose, relevant topic, wellsupported and elaborated upon. Paper met
length requirement
Points: ________________
Significance and
Relevancy
Ideas, facts and/or points are not
relevant to the issue/purpose/claim
Points: _______________
Some points are relevant to the issue/claim
Points: _______________
Points are both central to the purpose/claim
and relate to each other
Points: _________________
Accuracy, Precision, and
Meaning
Citations and details are absent, too
few, or questionable in quality
Points: _______________
Some information is referenced; details
marginally convey meaning of purpose
Points: _________________
All data is accurately cited and referenced;
specifics relay full comprehension of claim
Points: _________________
Includes required
sources and full APA
compliance
Insufficient number of sources and/or
is not scholarly and peer-reviewed,
and multiple APA errors
Points: ______________
Provides at least four sources that are
scholarly (stronger journals could be used),
but there are multiple APA errors
Points: ______________
Provides four sources that are scholarly and
from solid journals and there are no APA
errors
Points: _______________
Justifiability, Rationale,
and Logicalness
Purpose is unfair, self-defeating or
contradictory in the opinion section
Points: _______________
Purpose is vaguely justified and illogical in
the opinion section
Points: _______________
Purpose fully justified and logically presented
in the opinion section.
Points: _____________
