FINANCE AND CONCLUSION
• Sales Forecast When projecting sales, it is important that you provide a rationale for your projections. Start by making some general assumptions, such as how much you’ll charge, seasonal variations, major marketing initiatives. Then you provide a brief explanation of how these result in sales figures, on a month-by-month basis. This is crucial as it will force you to really think about the kinds of marketing activities you need to do to generate sales. 7
• Start-Up Costs/Financing What are the costs associated with starting your business. How much will you contribute and what are the sources of the remainder?
• Conclusion
A concluding section that summarises your business plan.
