- This is your revised final draft of the product development section of your consultants report. It is based on what you posted in the 2.3 Product development”(find the attachment) and on your peers comments(find in attachments) and Instructor’s comments(find in attachments).
- Your revised final report must integrate your peers comments(find in attachments) and instructor’s comments(find in attachments and highlighted as green) as an alternative perspective as part of your final report. You must either accept your peers perspective as a replacement to your initial proposal based on adequate credible theory and current marketing practice to accept it or you must provide adequate credible theory and current marketing practice to reject it. If you accept it as the correct analysis or recommendation, then the peer alternative will become the primary focus of your final paper, and your original analysis and/or recommendation will be noted as an alternative perspective that you have rebutted through cited research. If you do not accept the alternative, then you only need to discuss it as an alternative and provide objective and qualified reasons to reject it.
- Use the titles in the to provide structure for the following four elements in your consultantsreport:
- Product Development
- Key differentiating characteristics of the offering
- Analysis of demand in the market
- Product Development
- The body of your paper (i.e. excluding title page, graphics, appendices, and references page) must be 1000 words (including additional 250 words added from peer’s and instructor’s comments)
- You must use, cite, and reference at least five credible sources not provided in the course documents, plus at least one source provided in the course documents.
- Your paper must be formatted to current APA standards including title page, body of the paper, citations, headings, graphics, appendices, and references page
- Highlight the newly added information in the document with yellow color
