- Construct a proposal to JGJ Inc. of 1000 words (+/- 50 words) using at least four credible and objective sources not provided as resources in the course in your analysis, plus at least one source provided in the course reading list.
- Use the titles in the to create six sections for this part of the consultants report:
- Analysis of Current Pricing Models in the Market
- Analysis of Current Promotional Models in the Market
- Analysis of Current Distribution Models in the Market
- Recommended Pricing Strategy for JGJ Inc.
- Recommended Promotional Strategy for JGJ Inc.
- Recommended Distribution Strategy for JGJ Inc.
- The first three sections require significant quantitative data and will be used to support the three recommendation sections. These analysis sections should provide a solid overview of existing competition with enough specifics from primary competitors to demonstrate a mastery of the market. You will not need to detail every competitor in the market; you should focus on those competitors which will be closest to JGJ Inc. in the positioning matrix and/or those who hold the largest market shares.
- You do not need to necessarily use a different strategy than the competition in any of the three recommendation sections, but your recommendations must provide a logical and substantially strong argument for why your set of tactics will be successful. Going head-to-head is very difficult so your combination of tactics must meet the standard that it has a high likelihood of success. You should be creative and use the most current methods and trends to establish differentiation for your target customers.
- Cite your work per current APA standards with at least 4 credible sources
