RESEARCH
International Business Environment BBA9125
Research Paper (Due on 8 September, 2023)
PRESCRIBED READINGS
Daniel, John D and Rdebangh, Lee H. International Business, 6h ed., New York, Addision Wesley, 2007.
Meyer, E. (2014). The Culture Map: Breaking Through the Invisible Boundaries of Global Business. New York, NY: PublicAffairs.
SUGGESTED READINGS
Michael R. Czinkota, Iikka A. Ronkainen & Michael H. Moffett., International Business, Cengage Learning, 2008.
TERM PROJECT
For your final paper you will submit a paper that addresses the following:
Create a Case Study of a company (a real company, however the event or specific “happening” can be a past initiative, meaning it doesn’t have to be a recent (not older than 10 years). The purpose of the case study will be to illustrate any of the following concepts:
-Globalization as a catalyst of business growth – In favor or against
-Culture: Challenges faced and how are they overcome when setting a Multinational Corporation in a new cultural territory
– Political System and Economic Models: Challenges faced and how are they overcome when setting a Multinational Corporation in a new territory with protective or complex laws and economic system.
– Exchange Rate: What kind of Factors influence exchange rate, what is the impact and how can they be overcome if at all?
– Social Responsibility: How do MNEs present social responsibility challenges in a new market
Include 3 substantial questions to your case studies
-As an example of how to build a case study, please read through the assigned readings as there are always at least 2 case studies per chapter.
-6 pages (not counting the cover and references)
-Use APA formatting and submit before midnight on the last day of the class (the latest)
