This is a Search paper which means you will be using articles and sources for your information rather than going out and gathering the data yourself.
The paper for this class will be 8-10 pages long. You will use APA 6th Edition and you should follow all font size and styles as indicated in APA 6th Edition. Visit for details about APA 6th Edition.
Topic: You may choose your own topic but it must be approved by the instructor before you begin. Look for an organization that is of interest to you. To gain approval, you must submit a paper proposal under the drop box. If you do not have an approved proposal, your final paper will not be accepted. Your proposal should include your organization name and your name.
Be sure you include your title page, table of contents, abstract, and references. These four items do not count towards your total page count. If you have charts to share, please add them as an appendix and not within the paper as that will count against your page count if it is within your paper.
Grading: Please be sure to use spelling and grammar check AND have someone proof read your paper. You will lose points for spelling and grammar errors and this is 20% of you overall grade. Of the 200 points the Rubric looks as follows:
APA 6th Edition Format (Citations, References, Etc): 20
Introduction: 30
Quality of Information/Evidence: 20
Support of Ideas: 40
Sequential Development of Ideas: 30
Conclusion: 40
Language Usage grammar, punctuation, spelling, etc.: 20
TOTAL: 200
The outline for the assignment is below and in an attachment:
Introduction: Name the organization/team and why you selected the team and sport you selected. Provide what is different about this team and if you are a fan of the team, why or why not. 1-2 pages
The Organization/Team: (2-4 pages)Structure of the Organization/Team: Explain the team from front office to other staff, number of players, active roster, practice squads, etc.
Marketing Mix for the Organization/Team
Finances: What is the team worth? What is the salary cap for the Organization/Team? What costs does the team have in operating? Other finance questions.
Legal and Ethical Issues: Has the team had legal or ethical issues among staff? Players? Involved in scandals? Other ideas.
Business of the Organization/Team: (2-4 pages)Facility name and information
Events and event management team
Sponsors and revenue
Tickets and outreach
Broadcasting, media, other communications
Licensing
Conclusion (1-2 pages)What makes this team successful?
What is the fan base like?
Why is the fan base larger or smaller than others?
What area of the team would you like to work in and why
References
