You are a Marketing Director for an automobile company, and the Executive Staff has asked you to analyze the market and submit a presentation that includes the following:
- Consumer demand for the Product
- Factors that are important to the consumers
- Analysis of the consumer’s motivation, adaptability, preferences, etc.
- Decision making with regard to branding
- Future trends and issues
A 3-5 page paper will be created that addresses the strategy. You may select the automobile company of your choice i.e. Ford, GM.Policy: You must use peer-reviewed articles to support your research, in APA Format. No Wikipedia, BLOGS with ads from yahoo.com or google.com, as they present a biased opinion.
