Must be 2 to 3 pages excluding title and reference pages. Must be APA format clear and understanding
Suggested publications include Bloomberg Business Week, the Wall Street Journal, or other respected business publications. Consider whether the challenge is related to a failure to utilize an innovative strategy correctly or whether a traditional marketing strategy has failed to innovate and adapt in the current competitive environment, for example.
- A description of the challenge or problem (e.g., Why is it a problem? How long has it been going on? What may have caused the problem?)
- The stakeholders that are affected by this challenge or problem as well as how they are affected and why it matters
- The obstacles that may prevent the challenge from being resolved or that may make it difficult to resolve or mitigate
- The risks and consequences if the challenge or problem is not resolved or mitigated
- The effect of emerging trends on the marketing challenge or problem
- Innovative or current techniques in the field of marketing that could resolve or mitigate the challenge you have identified with a discussion of why those could be of benefit
- Two solutions that will resolve or mitigate the marketing challenge, with an explanation of why these solutions would be effective
