Response

Research and write a short 3-4 page response in APA format about Nike.
Topic:  Why is holding on to a good reputation not as easy as it appears in today’s marketplace?  Consider the challenges that may appear for a company in an IMC from a Public Relations, Publicity and/or corporate advertising perspective.  
Here is a guide to follow: 
Page 1 – Title Page
Page 2 – Introduction
Page 3 – 4 Response to Question
Page 5 – Conclusion
Page 6 – Reference Page