Search Engines Optimization (SEO)

You are a SEO Consultant advising a potential client that is struggling with generating web traffic.  As a consultant, you need educate that client on importance of SEO, how will you pick the right SEO tools, identify problems, solve issues, implement best practices, and how to make the project successful. Write an essay; 1000 words min, 3000 words max.  Be sure to include an introduction, 3 paragraph body, conclusion, and references.  Use diagrams, figures, tables, screenshots as needed Make sure there is a clear thesis
You can use the book in attachment, but that book is a little bit old, better to Include best practices that are best this year in 2021