Select a brand from Interbrand’s Best Global Brands list. Link: Interbrand’s Top 100 Global Brands for 2022
Links to an external site.
Perform Internet research on the brand equity of your selected global brand (use credible sources and do NOT use Wikipedia). Use the databases available through the MDC Learning Resources library guide: Link: MDC Learning Resources library guide
Links to an external site..
Include in your discussion post the following elements:
- Which brand did you select?
- What is the brand’s Interbrand ranking (1-100)?
- What is the brand value (in million dollars)?
- How well does the brand deliver brand equity in the dimensions of differentiation, relevance, esteem, and knowledge (read section 11-4C – Brand Equity and Personality in the e-book)? Can you find examples of each dimension?
- Please provide one paragraph (3-5 sentences) for each dimension (you should have a total of 4 separate paragraphs).
- Support your ideas using Internet research.
- Cite your Internet sources in APA style (example: Purdue University APA guide)
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- Links to an external site..
- Do NOT include the questions (above) in your completed case assignment.
- Students must upload their completed case assignments BEFORE the Canvas deadline so that they can see the Turn-It-In similarity report. Before the due date, students may upload their completed assignments up to 10 times.
- Any student work with a similarity report greater than 20% will receive a grade of zero on this assignment for plagiarism and the student will not have the opportunity to re-submit the assignment.
