Overview
Several of our nations largest banks are concerned about the growing influence of PayPal. Over the past 10 years, PayPal has developed and earned the trust of a significant amount of consumers around the world. Recently, 3 of the nations largest banks have finally been reaching out to address PayPals growing influence. These banks are starting to deliver products and services that will allow consumers to move money and make payments online. Marketing research efforts conducted by these large banks show that consumers are decreasing the use of checks and cash.
After you have read the assigned textbook readings, read The Wall Street Journal article Big Banks Join Battle for Online Payments. In addition, you must research the topics online banking and PayPal in The Wall Street Journal, Fortune Magazine, and The Economist. Upload this assignment into the submission link and title your submission accordingly (LastName_BUSI614_Section#_Qualitative1).
Instructions
In a minimum of 1,500 words, describe the results of your assignment by using these level 2 headings to complete your essay:
o PayPals Competitive Advantage.
o Retail Bankings Foray into Online Banking.
Research Tips
While researching PayPal, pay particular attention to the articles that outline and describe PayPals competitive advantage over traditional banks.
While researching online banking, pay particular attention to articles that outline and describe banks that are losing their influence as well as the new products and new services they are introducing (or about to introduce).
Only research these sources with the following resources via : Wall Street Journal, Fortune Magazine, and The Economist.
