To introduce a featured speaker to the audience During your brief introductory remarks, your goal is to
Identify why the speaker is to speak
Enhance the speakers credibility with receivers
Stress the importance and timeliness of the speech
Though your speech of introduction should be short, lasting no more than two to three minutes, your job is to tell receivers who will be addressing them, what the subject of that persons speech will be, and why they should pay careful attention to it. Your role, though limited in scope (after all, you are not presenting the featured speech yourself), is nonetheless very important. The way you introduce the speaker will affect the reception given him or her.
Be sure your remarks are in keeping with the tone the main speaker will set. Focus a spotlight on the speaker, but avoid creating expectations he or she will be unable to fulfill.
The more renowned the featured speaker is, the briefer the introduction needed. For example, the president of a country is usually introduced with, Ladies and gentlemen, the president of . . . . And though brief remarks suffice to introduce Bill Gates, the founder of Microsoft, a longer introduction would be used to present an executive of lesser stature.