Design Criteria
Please complete the blank template on this page and submit your descriptions via Webcourses. The cells will expand to accommodate your responses. Your responses can be well organized using the bullets we have provided – descriptions must be detailed enough to be clear, but do not have to be in complete sentences. Use the guidelines provided below the template to help you understand the types of questions you should address in each section.
|
Design Goals (approx. 50 words)
|
· ·
|
|
User Experience (50-100 words)
|
· ·
|
|
Gain Creators (50-100 words)
|
· ·
|
|
Pain Killers (50-100 words)
|
· ·
|
|
Advantages and Constraints (50-100 words)
|
· ·
|
Design Criteria – Guidelines
|
Design Goals
|
· Why are you personally interested in designing this solution? What is motivating you to proceed with this? · What frustrations should a new solution address? · What changes would occur if your customer could do their jobs better (experience gains) with fewer hassles (avoid pains)
|
|
User Experience
|
· How important is the problem (jobs-to-be-done) to you target customer? · How easy do you think it will be for your customer to find and acquire a new solution? · What functional and aesthetic attributes would make using a new solution more capable of fulfilling functional, social, and emotional jobs? · What should your customer find uniquely “delightful” about a new offering – something that might lead them to tell their friends? |
|
Gain Creators
|
· What specific attributes should a new solution provide to help customers attain desired gains such as improved performance, positive image, cost savings, etc. · What physical attributes would the design of a new solution have to consider to deliver these gains? · What attributes would make it more likely for people to become repeat/loyal customers? |
|
Pain Killers
|
· What specific attributes should a new solution provide to help customers avoid hassles such as poor performance, unreliable performance, complexity, negative image, etc. · What physical attributes would the design of a new solution have to consider to alleviate these pains? · What attributes would make it more likely for people to become repeat/loyal customers?
|
|
Advantages and Constraints
|
· What are some of the use-case scenarios that you think will be most exciting to your target customer? · What could a new solution do better than alternative/competing solutions? · What is preventing existing solutions from providing better experiences to your target customer? Are there any cost, technical, legal, or other constraints that make it difficult or impossible to offer a significantly better solution?
|
