THE FOLLOWING SECTIONS SHOULD BE INCLUDED IN YOUR FINAL INTEGRATIVE PROJECT PAPER
Follow this template for Business Plan Project Option
Section #
Section
I
Executive Summary
II
Current Strategy
Vision Statement
Mission Statement
Value Proposition Statement
Company Description & Business model description
III
Industry Analysis and Trends (Incl. Five Forces, PESTEL, Strategic Mapping, Benchmarking, Driving Forces, etc.)
IV
Business Goals/Objectives [SMART goals and Balanced Score Card Approaches]
V
The Competition
VI
Marketing Plans and Strategies (Marketing Mix)
VII
Target Market [Profile(s) and Description(s)]
VIII
Strategic Position and Risk Assessment (incl. SWOT analysis; description of business risk and plan for reducing these risks)
IX
Recommendations for a Better Strategy; Keys to Success
X
Operations Plan
XI
Technology Plan
XII
Management and Organization
XIII
Community Involvement and Social Responsibility
XIV
Development, Milestones and Contingency/Exit Plan
XV
The Financials
Financial Objectives
Sales and Expense Forecast
Break-even Analysis
Financial Control
Financial Statements and Ratio Analysis
o Income Statement: Annual
o Income Statement: Three-Year Projection
o Cash-Flow Projection: Monthly
o Cash Flow: One-Year Projection
o Balance Sheet: Annual
o Balance Sheet: One-Year Projection
o List and Sources of Funds
o Assumptions Sheet
Follow this template for Practicum Project Option
Section #
Section
I
Executive Summary
II
Vision Statement
Mission Statement
Value Proposition Statement
Company Description & Business model description
III
Industry Analysis and Trends (Incl. Five Forces, PESTEL, Strategic Mapping, Benchmarking, Driving Forces, etc.)
IV
Business Goals/Objectives [SMART Goals and Balanced Score Card Approaches]
V
The Competition
VI
Marketing Plans and Strategies (Marketing Mix)
VII
Target Market [Profile(s) and Description(s)]
VIII
Situation Analysis: SWOT analysis; analysis and identification of issues or problems to be addressed in paper
IX
Strategic alternatives and recommendations on effectives solutions and strategies with supporting information
X
Operations Plan for strategy implementation
XI
Technology Plan for strategy implementation
XII
Management and Organization revisions for strategy execution
XIII
Community Involvement and Social Responsibility
XIV
Development, Milestones and Contingency/Exit Plan for Implementation of Recommendation(s)
XV
The Financials
Overall Financial Objectives (and financial objectives related to proposed strategies
Sales and Expense Projections to support proposed recommendations
Financial Control
Financial Statements and Ratio Analysis
o Income Statement: Annual
o Income Statement: Three-Year Projection
o Cash-Flow Projection: Monthly
o Cash Flow: One-Year Projection
o Balance Sheet: Annual
o Balance Sheet: One-Year Projection
o List and Sources of Funds for strategy implementation
o Assumptions Sheet
Follow this template for Academic Research Project Option
Section #
Section
I
Research Abstract
II
Introduction of Research Project: Background information and significance of research
III
Statement of research objectives including relevant questions or issues to be addressed; discussion of theoretical framework
IV
Literature Review and relevancy to research topic
V
Hypothesis discussion
VI
Methodology for Data Analysis
VI
Data Analysis and Interpretation
VII
Summary of major findings/results; generalizations based on systematic analysis of data
VIII
Summary of potential weaknesses and research findings
IX
Conclusions and suggestions for future research
X
References and Appendices
